I also bought this item during Sears sale, and got it after taxes for $600. Like the other reviewer mentioned - thats an amazing price for a 55" 1080p with these specs. I've been very pleased with the quality and the ease of use. I think the real test will be to see how it stands up over time. If the unit continues to perform over the next few years at this level of quality without any problems, it will will definitely be a 5!!

I just purchased my Seiki and am amazed at the quality of the picture. I suppose it's the 1080p, or because navigating the menu and setup are world class. I work at Sears and have many other sets to compare to, yet, still I'm amazed.

I've learned that Seiki is designed and assembled in the US, which is unusual this day and age with most everything coming from across an ocean or two. Since it is made here, I have the added benefit of knowing that I am helping rejuvinate the US manufacturing markets with my purchase.

The prices that I see are ranging from $699.00 to $799.00. I purchased mine during a sale at Sears where our entire stock went for $588.00. That's unbelievable for a 55" 1080p LCD (Even on Black Friday).

Believe me when I tell you this unit is top line at less than half the price of other manufacturers. I feel good about my purchase and anticipate many years of great performance.